In a survey, 61% of marketers confessed that generating high-quality leads was one of the toughest challenges that they faced. With so many companies vying for the attention of the same audience, lead generation is only going to get more challenging here on. So how can you rise above?
We’re taking you through 5 important insights that will help you refine your approach, and eventually outrank your competitors as far as lead generation is concerned.
B2B companies can boost revenue by 133% through a mature lead generation process
A well-thought-out, robust lead generation process reduces the workload on sales representatives and allows them to focus on key areas only. This results in a higher number of quality leads. When your sales productivity increases, so does revenue. So, use your understanding of your audience, as well as insights from previous lead generation strategies to build an approach that’s water-tight.
80% of marketers believe marketing automation can bring in more leads
Automation streamlines lead generation and reduces the error percentage. This is probably why 26.6% CMOs are planning to increase their budget for automation tools, as per a Gartner study. This is despite a reduction in the overall budget for marketing activities. With a probable 451% increase in leads in the offing, if you’re considering automation, now’s the time to act.
Partnering with experts is 43% more effective than in-house lead generation
Lead generation is a time-consuming process that requires a high level of skill and attention to detail. Therefore, building an in-house team can be expensive, and not as effective. In light of this statistic, your best bet is to partner with experts such as Resolute B2B. We take care of the entire lead generation process from start to finish, so that your sales and marketing teams can focus on more critical tasks.
20-40% of webinar attendees convert to leads
Webinars are an excellent lead generation tool and are cost-effective too. Via live or on-demand webinars, you can communicate valuable information, and fast-track a prospect’s journey to conversion. So, if you’ve not added webinars to your lead generation strategy yet, take this as a sign to do so immediately. Get the most that you can out of this tool with Resolute B2B’s webinar registration services. We find the right audience for your webinars so that you can maximize conversions.
For 78% of businesses, email marketing is the first choice for lead generation
Despite a growing affinity towards social media marketing, emails continue to play a significant role in demand and lead generation. Not only does it allow for personalization, but it’s measurable and cost-effective too. Best of all, it assists with targeting, which means that no matter which stage of the purchase journey your prospect is at, email marketing can help with nurturing and acquisition.
Try these tips to optimize lead generation for your organization. Better yet, partner with us. Our lead generation services help you:
- Capture better quality leads
- Save time and money
- Expand your presence
- Eliminate cold calling & emailing
Lead generation is not a one-time, one-size-fits-all activity. So, we take your business goals and needs into consideration to design a strategy that’s tailored to your objectives. Contact us to know more.
