Build a mobile-friendly website
A survey found that 67% of people prefer to buy a brand’s product or service if the site is mobile-friendly. Meanwhile, 52% of them are far less likely to interact with a company if they have a bad mobile experience.
Mobile-friendliness became a critical determinant as far as SEO rankings go, ever since Google made it a part of its indexing factor. This is something that is unlikely to change in 2022. So, you will have to ensure that your content and design adapt to the platform of the viewer’s choice by investing in responsive web design and development. When you approach web design and development through the lens of a superior customer experience, over time, you will notice improved SERP rankings.
Lastly, remember that in 2022, your target audience has more than one way to find you. It could be through social media, Google Display Network ads, an SMS, emailers, etc. So, to increase visibility, engagement, and conversions, you will have to focus on a range of touchpoints and make the entire experience seamless for your target audience. Ensure that each piece of content serves your audience first, and you or your business second, for SEO success.
To make sure no SEO trend slips past you, employ the services of the experts. At Resolute B2B, we offer a gamut of SEO services that will help you stay on top of your game in 2022. So, reach out to us now!