Digital marketing is a vast, exhaustive field that has become critical to the success of B2B and B2C businesses alike. It allows for better targeting, engagement, brand building, conversion, and much more! Perhaps because it is a domain that’s constantly evolving, there are a number of misconceptions pertaining to digital marketing. It’s important for you to know what they are, so that you can make informed choices, and use digital marketing to its fullest potential within your organization.
With this in mind, take a look at 7 digital marketing misconceptions, and the truth behind them.