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How COVID-19 has changed B2B marketing

How COVID-19 Has Changed B2B Marketing

How COVID-19 Has Changed B2B Marketing The pandemic has undoubtedly had a significant, never-seen-before impact on all aspects of life. This includes businesses. While some of the impact was permanent and some of it was temporary, one thing is for sure—companies found themselves scrambling to adapt to the ‘new normal’ overnight. Today, let’s take a […]
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Is Marketing Automation The Future?

Is Marketing Automation The Future?

Is Marketing Automation The Future? Marketing automation has gradually become an integral way to boost productivity and efficiency for any business. It refers to automating time-consuming activities, which would otherwise have been done physically by you or your team. 58% of B2B companies are planning to adopt the technology to grow, whether it is in […]
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