Blog

06 Sep 22

Want to optimize voice search on your B2B website? Here are 5 unmissable elements

A decade or two ago, speaking to a computer might have seemed like an episode straight out of science fiction. The reality today paints a diametrically opposite picture. We now speak directly to our smartphones, watches, speakers, and TV to resolve our queries. Getting faster, hands-free responses via a virtual assistant has gradually normalized. As […]

02 Sep 22

Does your brand have a visual identity? Here’s why you need it

Before diving into this topic, look at this example. You walk into a supermarket to buy cookies. On any given day, you can always find multiple choices to pick from. The B2B industry is not very different from the mentioned B2C example here. Say, your company offers email marketing services. There are several options available […]

29 Aug 22

5 lead generation statistics that every B2B organization must know

In a survey, 61% of marketers confessed that generating high-quality leads was one of the toughest challenges that they faced. With so many companies vying for the attention of the same audience, lead generation is only going to get more challenging here on. So how can you rise above? We’re taking you through 5 important […]

26 Aug 22

Get A/B testing right with these 7 dos and don’ts

As a B2B marketer, A/B testing is key to making smart, effective, data-driven decisions. The usual process is to split test variations of a marketing element on two randomly and equally-divided audience segments. Based on a statistical analysis of the results, you can optimize your strategy one step at a time, to eventually increase conversion […]

23 Aug 22

B2B blogging tips that will help you generate leads

Time and again, blogging has proven to be one of the most efficient inbound marketing strategies. It improves visibility, establishes credibility, and helps capture quality leads. In fact, a study showed that B2B companies with blogs generate 67% more leads than companies who don’t author any. Additionally, when a company posts 15 blogs a month, […]

19 Aug 22

ICP vs. buyer persona: 3 questions answered

When you start researching your audience—with the aim of refining digital marketing and lead generation efforts—you are likely to come across two terms: Ideal Customer Profile (ICP) and buyer persona. While they are often used interchangeably, the two are different from each other. Here’s everything you need to know. ICP vs. buyer persona: What are […]

16 Aug 22

Introduction to A/B testing for B2B marketing

Most B2B marketers rely heavily on data to make marketing decisions. This is because when you have more information about your audience, strategies, and performance, you can use the data to improvise future actions. One of the ways to collect and analyze data is to perform A/B testing. Also called split testing, in this process, […]

12 Aug 22

10 effective tips to improve email marketing open rate

Theoretically, email marketing is a great way to get inbound traffic. However, with prospects receiving multiple emailers every day, the success of your campaign hinges on whether or not your emailer is being opened. This is measured by a metric known as open rate. A low open rate indicates that your email marketing strategy isn’t […]

08 Aug 22

Does WhatsApp feature in your B2B marketing toolkit?

The need for bite-sized information has grown sharply in today’s fast-paced world. Consider this: an average human’s attention span has shrunk from 12 seconds in 2000 to 8 seconds in 2021! Therefore, the need of the hour is marketing that is quick, impactful and offers bite-sized information. Also, the channels or tools that you use […]

05 Aug 22

5 expert tips to establish a strong connect with a prospect

Since the first interaction with a prospect helps you get a foot in the door through which you can build a business relationship, getting it absolutely right is crucial. However, B2B decision-makers are pitched to ever so often. So, if you start your interaction with the cliched, “Let me tell you about our amazing product”, […]

Want to optimize voice search on your B2B website? Here are 5 unmissable elements

Does your brand have a visual identity? Here’s why you need it

5 lead generation statistics that every B2B organization must know

Get A/B testing right with these 7 dos and don’ts

B2B blogging tips that will help you generate leads

ICP vs. buyer persona: 3 questions answered

Introduction to A/B testing for B2B marketing

10 effective tips to improve email marketing open rate

Does WhatsApp feature in your B2B marketing toolkit?

5 expert tips to establish a strong connect with a prospect

Create a killer webinar marketing strategy with 8 easy steps!

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

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