Blog

01 Aug 22

Boost the impact of your account-based marketing efforts with these top tips

B2B marketers are always looking to scale the impact of their account-based marketing or ABM marketing efforts, as it offers phenomenal results. 87% of marketers believe it outperforms all other tactics, and studies show that it offers excellent ROI too. With this in mind, take a look at 4 simple things that you can do […]

29 Jul 22

Why you should collaborate with a digital marketing agency

Through digital marketing, you can inform your audience about your organization and the kind of product/service you offer. The intention is to interact with your target group in a way that inspires confidence in your abilities, creates or highlights a need, and triggers a purchase. What’s more, it’s also an effective way to showcase your […]

25 Jul 22

Pay attention to these metrics to determine webinar success

Webinars are an efficient way to generate qualified leads. In fact, 89% of marketers feel that webinars outperform other channels in this regard. However, without clearly defined metrics, you have no way of knowing if your webinar registration efforts or webinar itself has been successful. Instead of relying on guesswork, pay attention to these five […]

22 Jul 22

Are you making the most of a 404 error page?

A 404 error pops up when a website visitor tries to access a page that doesn’t exist. Web designers designate such pages for when a visitor misspells a URL, or the creators have removed a page. As viewing this page can be irritating for the user, designers display a generic message that apologizes for the […]

19 Jul 22

How does Resolute B2B build & optimize PPC campaigns?

Pay-Per-Click (PPC) campaigns have the power to instantly put you on your target audience’s radar. Their advantage is that you have access to granular data. You can use this to measure the efficacy of your strategy and improve accordingly, in near real-time. More importantly, PPC campaigns help you attract sales-ready prospects, thereby expediting closures. Also […]

15 Jul 22

A 5-step audit that every B2B content marketing strategy will benefit from

As content marketing underpins all lead generation and digital marketing efforts, it is crucial that you evaluate the effectiveness of your content marketing periodically. This is best done by way of an audit. A thorough content strategy audit includes systematically analyzing all the content that goes out, be it on your website, on social media […]

11 Jul 22

5 tips to take your website from good to impressive

Most often, your website is the first thing that a prospective customer notices. And it’s no secret that the first impression sets the tone for all future business interactions. As a result, a cleverly crafted website is a must. After all, it has the potential to inform prospects about your company. It plays a significant […]

08 Jul 22

Planning to buy a generic lead list? Tread with caution

Quality leads streamline sales and consequently increase revenue. This is why companies invest in capturing leads, typically via webinar registration, email marketing, BANT, and ABM campaigns. However, to cut costs, sometimes companies purchase generic leads. Most often, these lists contain arbitrary information, with no relation to your organization or products/services. Before we delve into why […]

05 Jul 22

5 tips to improve B2B marketing through LinkedIn

LinkedIn is the world’s largest professional network, with over 830 million members globally. It has also proven itself to be an effective platform for B2B organizations to score leads. Take a look at these numbers: LinkedIn accounts for 97% of all social media leads that are generated by a company. 93% of B2B marketers said […]

01 Jul 22

5 backlink building mistakes you should be wary of

Backlink building is one of the most common, and most efficient off-page SEO techniques. However, it is akin to a science. It requires skill, technique and attention to detail. Make the wrong move, and you may jeopardize your rank, or face a penalty by Google. Did you know that questionable backlink profiles have caused 95% […]

Boost the impact of your account-based marketing efforts with these top tips

Why you should collaborate with a digital marketing agency

Pay attention to these metrics to determine webinar success

Are you making the most of a 404 error page?

How does Resolute B2B build & optimize PPC campaigns?

A 5-step audit that every B2B content marketing strategy will benefit from

5 tips to take your website from good to impressive

Planning to buy a generic lead list? Tread with caution

5 tips to improve B2B marketing through LinkedIn

5 backlink building mistakes you should be wary of

Create a killer webinar marketing strategy with 8 easy steps!

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

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