Blog

Critical lead generation obstacles and how to overcome them
27 Jun 22

Critical lead generation obstacles and how to overcome them

While most B2B companies require lead generation to thrive, marketers consider it to be a grueling challenge. In a study conducted by HubSpot, 61% of marketers opined that generating leads and traffic was their biggest hurdle. If you find yourself in the same predicament, fret not; we’re here for you. Providing lead generation services to […]
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empathetic content marketing
20 Jun 22

7 dos and don’ts of empathetic content marketing

Empathetic content marketing is all about gaining prospects’ trust and building strong personal relationships. To achieve this, you have to go beyond rational, logical marketing. Instead, identify customers’ emotional motivators, and base your strategies around them. When you truly understand what they want, your content will reflect your intentions and the recipients will accept it […]
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Wondering how to pick the right social media platform for your buyer persona
13 Jun 22

Wondering how to pick the right social media platform for your buyer persona? Read on.

A buyer persona is a research-based profile of your ideal customer. Building a buyer persona involves defining your target customer’s needs, pain points, purchase triggers, and demographic details, amongst other information. Outlining this at the outset helps create a refined marketing strategy and paves the way for easy and accurate targeting. With social media playing […]
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A beginner's guide to PPC marketing
10 Jun 22

A beginner’s guide to PPC marketing

Pay-per-click (PPC) marketing is a form of paid advertising. You can display your ad on Search Engine Result Pages (SERPs) and pay a fixed amount when someone clicks on the link. As such campaigns run on search engines, they are part of Search Engine Marketing (SEM). Google is one of the most favorable host platforms […]
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5 components of a successful B2B landing page
06 Jun 22

5 components of a successful B2B landing page

When a visitor clicks on your ad or link in an email that you send, it takes them to a landing page. A landing page’s sole purpose is to provide visitors with all the relevant information, in a way that entices them to become your customer. Hence, a landing page plays a crucial role in […]
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03 Jun 22

All you need to know about LinkedIn Audio Events

Four out of five people on LinkedIn are decision-makers or contribute to the decision-making process. In fact, LinkedIn generates over 80% of B2B leads. This makes it evident that if you’re using social media to reach out to B2B buyers, you ought to build a strong presence on this platform. Since it is such a […]
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Learn how B2B marketers can leverage Twitter Spaces
27 May 22

Learn how B2B marketers can leverage Twitter Spaces

As an organization, one of the greatest benefits of being present on social media, especially a platform like Twitter, is that you can directly converse with your audience. Not only can you understand your TG better, but you can also participate in public conversations and build a unique brand voice. Since having meaningful conversations with […]
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Resolute B2B is a global lead generation company with capabilities to cater to clients with our Digital & Tele marketing presence powered with data intelligence  clubbed with high standards of quality results.

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