B2B Marketing Archives - Resolute B2B

25 Mar 25

What Lead Generation Company Experts Don’t Want You to Know

Many of us think that every business doesn’t require lead generation, but it is a wrong. Whether the business is B2B, B2C, or any other, lead creation is an essential component for organizations to create leads. There are organizations that choose to outsource this to lead-generating companies, relying on them to generate high-quality leads effortlessly. […]

21 Mar 25

5 Most Effective B2B Marketing Strategies to Generate High Quality Leads

Doesn’t it appear challenging to generate high-quality leads for businesses with b2b marketing strategies? But if the techniques are effective, you’ll get the right leads. A good B2B marketing strategy is the foundation for generating high-quality leads. B2B marketing is a strategic approach to target businesses and decision makers, unlike B2C marketing, which focuses mostly […]

10 Mar 25

Role of a B2B Marketing Agency in Lead Generation

A B2B marketing agency can help boost lead generation. Many firms struggle to manage marketing leads without the help of these agencies. These agencies recruit potential clients using a variety of strategies, including content marketing, SEO, email marketing, PPC advertising, and account-based marketing. They also perform extensive research on the market to follow industry developments, […]

Discover the essential metrics to monitor in your Account-Based Marketing (ABM) strategy to ensure high-quality leads and successful campaigns.

17 Feb 23

Top 5 account-based marketing (ABM) metrics you should track!

Account-based marketing, also known as ABM for short, is a marketing strategy that allows marketers to get high-quality leads. It includes targeting a smaller number of accounts based on quintessential information such as their influence, contact information, designation, and many more. Once the list is narrowed down, the lead generation experts go ahead and contact […]

10 Feb 23

Want to make your customer the hero of your story? Here’s how!

Marketers have been updating their strategies to get more and more customers as the days pass by. The advent of technology has made things easier for both customers and marketers. But times have changed, and customers are becoming smarter. Your sales team cannot bombard them with multi-channel messages and expect a conversion. Your business might […]

27 Jan 23

Everything you need to know about B2B ideal customer profile!

Most B2B marketers believe that they can ace sales by having a fail-safe marketing strategy. However, industry experts disagree. They insist that before finalizing the strategy, you’ll need to identify and understand who the strategy is for—customers. This is where creating an ideal customer profile, or ICP, comes into play. In this article, we’ll help […]

17 Jan 23

5 common email marketing mistakes you must avoid

Did you know that over 77% of marketers have seen an increase in email engagements in the last twelve months? Just based on these statistics, we can say that email marketing will only expand further in the future. This means it is about time we stop making the same old email marketing mistakes, right? When […]

02 Jan 23

How personalized omnichannel ends shopping boundaries?

A customer is central to any marketing campaign, and the customer experience drives changes to improve the strategy. Organizations across industries have understood the importance of customer experience. The key ingredient is delivering a personalized omnichannel experience. Let us look at some numbers: 71% of Gen Z have said that they expect a completely curated […]

09 Dec 22

5 types of webinars that B2B businesses shouldn’t miss out on

B2B webinars have grown to become one of the most effective lead generation channels worldwide. You can use these online events to connect with a segmented audience to cater to a specific pain point while advocating for your products/services. It: Establishes your company as a thought leader. Brings warmer leads into the sales funnel. Drives […]

B2B Marketing

What Lead Generation Company Experts Don’t Want You to Know

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

5 common email marketing mistakes you must avoid

How personalized omnichannel ends shopping boundaries?

5 types of webinars that B2B businesses shouldn’t miss out on

What Lead Generation Company Experts Don’t Want You to Know

5 Most Effective B2B Marketing Strategies to Generate High Quality Leads

Role of a B2B Marketing Agency in Lead Generation

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