B2B Marketing Archives - Page 2 of 5

04 Nov 22

Is AI-driven sales forecasting worth the money to you?

Sales forecasting will never be a perfect science and, amid COVID-19 uncertainties, it has become increasingly difficult to make predictions. In the current scenario, all kinds of business organizations are battling upheavals to get back to normalcy. Forget about achieving the growth targets for the last quarter. The pandemic disrupted sales in an unprecedented way. […]

01 Nov 22

5 tips to excel at B2B webinar registration

Webinars have over time become one of the most powerful lead generation tools, especially in the B2B industry. In fact, 60% of businesses design webinars to drive purchases. The reason behind webinars’ success is that they are more for educational purposes. You deviate from the usual hard sell approach and prefer to concentrate on cementing […]

21 Oct 22

5 pillars of building B2B brand reputation

A positive brand reputation can have a multitude of benefits for a B2B company. Irrespective of the industry they belong to, it can make your audience trust you and your core business offerings. Over time, it’ll also enhance brand loyalty and drive sales revenue. However, it is not a one-time thing. Rather, you have to […]

17 Oct 22

4 ways to adopt human-centered marketing and get better results

Human-centered marketing ensures that customer experience is the core of the marketing strategy. It begins with putting ourselves in customers’ shoes, listening with empathy, and growing together with customers, employees, and stakeholders. The benefit is that you take a humane approach in a market that is gradually becoming mechanical. You’re bound to stand out. When […]

14 Oct 22

Know how B2B lookalike audience can better lead quality

Lead generation is the core of any organization. B2B marketers use combinations of several tried-and-tested marketing strategies to capture leads that might convert. However, has the volatility of market data left you clueless? A report by Forrester said that 37% of marketers spend their marketing budgets incorrectly because of inaccurate data. Around 35% of marketers […]

30 Sep 22

Planning to elevate B2B lead generation? Appointment setting is your answer

Appointment setting is one of the most crucial aspects of lead generation strategy in a B2B setup. To better understand its importance, let us see the sales scenario that lacks an appointment setting. In a traditional setup, sales representatives would start with researching the target audience. They would then contact them and convince them to […]

26 Sep 22

5 strategies to sell value instead of price in upcoming years

The field of digital marketing has progressively grown in the last decade. A major shift was how B2B buyers are researching before purchasing a product or service. The shift has and will continue to be prominent in 2022 and beyond. A survey revealed that over 90% of consumers exhibit this behaviour. While offers and discounts […]

23 Sep 22

Cold calling vs emailing: Which is more efficient for appointment generation?

Sales flourishes when it is built upon relationships instead of just selling products/services. In this reference, the appointment generation strategy is never about convincing prospects to buy. Instead, in this strategy, the focus is primarily on building an enduring relationship with the prospects. As a B2B marketer, use the conversation to know more about the […]

29 Aug 22

5 lead generation statistics that every B2B organization must know

In a survey, 61% of marketers confessed that generating high-quality leads was one of the toughest challenges that they faced. With so many companies vying for the attention of the same audience, lead generation is only going to get more challenging here on. So how can you rise above? We’re taking you through 5 important […]

26 Aug 22

Get A/B testing right with these 7 dos and don’ts

As a B2B marketer, A/B testing is key to making smart, effective, data-driven decisions. The usual process is to split test variations of a marketing element on two randomly and equally-divided audience segments. Based on a statistical analysis of the results, you can optimize your strategy one step at a time, to eventually increase conversion […]

B2B Marketing

Is AI-driven sales forecasting worth the money to you?

5 tips to excel at B2B webinar registration

5 pillars of building B2B brand reputation

4 ways to adopt human-centered marketing and get better results

Know how B2B lookalike audience can better lead quality

Planning to elevate B2B lead generation? Appointment setting is your answer

5 strategies to sell value instead of price in upcoming years

Cold calling vs emailing: Which is more efficient for appointment generation?

5 lead generation statistics that every B2B organization must know

Get A/B testing right with these 7 dos and don’ts

Create a killer webinar marketing strategy with 8 easy steps!

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

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