B2B Marketing Archives - Page 5 of 5

16 May 22

7 creative ways to repurpose content for B2B marketing

With content you can drive any business objective, and while quality is important, new content isn’t necessarily the answer. As a B2B marketer, you can innovatively use existing content to reach new audiences. This strategy is known as repurposing content. The idea is to take existing material, spruce it up and give it a new […]

13 May 22

5 tips to improve B2B customer experience

Enhancing customer experience (CX) in a B2B setup has always been a complex undertaking, especially when you compare it to the B2C landscape. Interestingly, studies have found that B2B customers are willing to pay an extra 16% for a better customer experience. The amount that they are willing to spend additionally, further increases for a […]

22 Apr 22

5 exploratory questions that you can ask every prospect

Every interaction with a prospective customer is a stepping stone towards conversion, but that very first interaction is perhaps the most important one. It gives you the opportunity to make a striking impression, establish your business’ relevance, and convince the prospect that you’re the right person for the job. Moreover, it allows you to understand […]

25 Mar 22

5 reasons why you should do business with Resolute B2B

There is ample data to support the fact that in today’s scenario, digital marketing and lead generation can further any company’s success. While you can always hire an in-house team to handle these activities, there’s no denying that collaborating with an agency that specializes in these areas is extremely meritorious. If you are on the […]

11 Feb 22

ABM: Five-step process to kickstart your account-based marketing campaign

2021’s Demand Generation Benchmark Study states that 61% of B2B marketers invested in ABM or Account-Based Marketing in the past year. Moreover, as per the Information Technology Services Marketing Association (ITSMA), almost 81% of B2B marketers confirmed that implementing ABM strategies resulted in higher returns. Yet another study conducted jointly by ITSMA and ABM Leadership […]

06 Jan 22

2021 B2B marketing trends that are still relevant in 2022

B2B marketing is evolving at a never-seen-before pace. And, a new year brings with it new trends. While these give you excellent cues about how you can alter your approach for the changing times, there are some old, tried-and-tested measures that should continue to be part of your strategy. Today we’re taking a look at […]

15 Nov 21

Why you should partner with Resolute B2B for lead generation

Why you should partner with Resolute B2B for lead generation Leads trigger sales, which in turn yields revenue and profits. Needless to say, without leads, businesses are unlikely to survive. So, if lead generation isn’t on your list of top priorities, now is the time to give it your undivided attention. As lead generation is […]

22 Sep 21

How COVID-19 Has Changed B2B Marketing

How COVID-19 Has Changed B2B Marketing The pandemic has undoubtedly had a significant, never-seen-before impact on all aspects of life. This includes businesses. While some of the impact was permanent and some of it was temporary, one thing is for sure—companies found themselves scrambling to adapt to the ‘new normal’ overnight. Today, let’s take a […]

B2B Marketing

7 creative ways to repurpose content for B2B marketing

5 tips to improve B2B customer experience

5 exploratory questions that you can ask every prospect

5 reasons why you should do business with Resolute B2B

ABM: Five-step process to kickstart your account-based marketing campaign

2021 B2B marketing trends that are still relevant in 2022

Why you should partner with Resolute B2B for lead generation

How COVID-19 Has Changed B2B Marketing

9 Best Practices for Personalized Email Marketing Outreach

Customized LinkedIn Campaigns: Expand Your Network & Get High Intent Leads

An Effective Demand Generation Funnel for B2B Companies

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