Digital Marketing Archives - Page 2 of 6

25 Oct 22

5 reasons why content hub is the perfect tool for digital marketing

Several B2B marketers have endorsed the fact that content marketing is the cornerstone of digital marketing, and rightly so. However, if you’ve been a part of content marketing for a while, then you might have a collection of high-quality blog content. These might have been successful in getting you better brand visibility and search result […]

07 Oct 22

10 easy ways to make a business disability-friendly

As a business owner, you might have taken many steps to increase visibility, including reaching out to numerous people. But does that include people with disabilities? If not, then you are missing out on a large chunk of potential customers. In the US alone, 26% of adults have some form of disability. That amounts to […]

19 Sep 22

8 digital marketing statistics every B2B marketer should pay heed to

Digital marketers are under constant pressure to keep track of changing market trends and the latest technologies. It’s essential that you stay updated to beat your competitors and reach your target audience. And yet it’s an ongoing and demanding job. The easy way to stay ahead of the curve is to monitor the digital marketing […]

13 Sep 22

Wondering how to upskill your video marketing? Follow these 5 winnable tricks

As a digital marketer, videos are something that you mustn’t ignore. More and more B2B marketers are experimenting with videos to boost brand awareness, generate demand, engage with the audience, establish credibility, and others. Here are some statistics for your reference: Over 90% of marketers consider videos a vital part of their strategy. 87% of […]

09 Sep 22

Want to boost website traffic via images? Here are 4 tactics for you

We all know the traffic-boosting ability of SEO-friendly quality content with cleverly placed strategic keywords. But there’s more! Optimized images are one of the more underrated ways to get more traffic to your website. Look at this statistic: Google images account for 22.6% of all Internet searches and 62.6% of all Google Web searches. Images […]

06 Sep 22

Want to optimize voice search on your B2B website? Here are 5 unmissable elements

A decade or two ago, speaking to a computer might have seemed like an episode straight out of science fiction. The reality today paints a diametrically opposite picture. We now speak directly to our smartphones, watches, speakers, and TV to resolve our queries. Getting faster, hands-free responses via a virtual assistant has gradually normalized. As […]

02 Sep 22

Does your brand have a visual identity? Here’s why you need it

Before diving into this topic, look at this example. You walk into a supermarket to buy cookies. On any given day, you can always find multiple choices to pick from. The B2B industry is not very different from the mentioned B2C example here. Say, your company offers email marketing services. There are several options available […]

29 Jul 22

Why you should collaborate with a digital marketing agency

Through digital marketing, you can inform your audience about your organization and the kind of product/service you offer. The intention is to interact with your target group in a way that inspires confidence in your abilities, creates or highlights a need, and triggers a purchase. What’s more, it’s also an effective way to showcase your […]

25 Jul 22

Pay attention to these metrics to determine webinar success

Webinars are an efficient way to generate qualified leads. In fact, 89% of marketers feel that webinars outperform other channels in this regard. However, without clearly defined metrics, you have no way of knowing if your webinar registration efforts or webinar itself has been successful. Instead of relying on guesswork, pay attention to these five […]

22 Jul 22

Are you making the most of a 404 error page?

A 404 error pops up when a website visitor tries to access a page that doesn’t exist. Web designers designate such pages for when a visitor misspells a URL, or the creators have removed a page. As viewing this page can be irritating for the user, designers display a generic message that apologizes for the […]

Digital Marketing

5 reasons why content hub is the perfect tool for digital marketing

10 easy ways to make a business disability-friendly

8 digital marketing statistics every B2B marketer should pay heed to

Wondering how to upskill your video marketing? Follow these 5 winnable tricks

Want to boost website traffic via images? Here are 4 tactics for you

Want to optimize voice search on your B2B website? Here are 5 unmissable elements

Does your brand have a visual identity? Here’s why you need it

Why you should collaborate with a digital marketing agency

Pay attention to these metrics to determine webinar success

Are you making the most of a 404 error page?

Create a killer webinar marketing strategy with 8 easy steps!

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

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