Cold emailing strategy for appointment generation
Cold emails have been extremely efficient since their inception to break the ice and start a conversation with the prospect in the online world. As of February 2022, the average open rate was at 16.97% and the CTR was at 10.29%. However, emails with an aggressive or salesy tone having a generic message usually fail to see the light of the day. Here are five tips to excel at appointment setting with cold emailing.
1.Do the groundwork
Pick the right email provider that your audience is on. Follow it up by identifying the accurate tool and defining the email validity. Ahead of sending emails, verify the recipient list to ensure your communication reaches the right audience.
2.Personalize
Understand your audience base to create personalized emails for better reach. When your emails reflect the recipient’s core needs, they’re more likely to resonate with them. Start with a short and intriguing subject line. Follow it up with an interesting email body where you smartly insert keywords.
3.Focus on the pain points
Avoid the salesy tone and focus on the recipient’s pain points and business goals. Your email should elaborate on why you’re the right solution for them. Offer something to strengthen the budding relationship. You can offer, for instance, a social media marketing template for free.
4.Highlight the benefits
Rather than listing product/service features, highlight the benefits the prospect would enjoy upon doing business with you. Be straightforward in your message. Every email should end with a CTA persuading the recipient to accept the sales appointment.
5.Don’t delay the response
Your strategy will fail to meet the desired end if you fail to respond to your prospects promptly. Experts believe that you might lose almost 50% of the prospective customers when you don’t reply within an hour.
Cold calling vs emailing: Which is more efficient?
Time for the golden question. As a B2B marketer, should you go with cold calling or emailing? The correct answer is both.
Take the technological advancement to your stride and make use of multiple touchpoints of your business. Create a strategy that starts with a cold call. Generate interest in your brand and further pique it with an email. Alternatively, communicate by email. And once they open it, follow up with a combination of calls and emails till you’re able to fix an appointment. There you go!
Wondering how to combine the discussed tips for appointment setting? Get in touch with our in-house experts. Call us at +1 (302-664-8181) or share your concerns at info@b2bresolute.com.