In today’s social media era, how could the demand generation not use SM platform to generate leads? So, we have LinkedIn, a professional social media platform where we can find all professional and corporate profiles. Nowadays, every professional wants to be connected on LinkedIn, which helps them develop their network by linking professionals and businesses. So, from here, we can see how crucial LinkedIn is for both professionals and businesses, regardless of their field.
LinkedIn Campaigns – Turn Clicks into Opportunities:
Here come LinkedIn Campaigns, which are paid campaigns that can be run on this social media platform. To conduct these sorts of campaigns, you must first alter it, which includes specifying the geographical area (target location), industry type, industry size, and other parameters. Without these specifications, if you target all locations and sectors, you will not be able to reach the potential leads. So, it is always preferable to execute a tailored campaign to target the ideal prospects who require your products or services. This modified campaign is called the “Customized LinkedIn Campaigns”.
These customized LinkedIn campaigns are mainly of 5 types:
- Paid Ads Campaigns
- LinkedIn Networking
- High Intent Sales Leads
- B2B Marketing Strategies
- ABM (Account Based Marketing)
But we largely focus on four types of LinkedIn campaigns, which we will discuss in this article, “Customized LinkedIn Campaigns: Expand Your Network & Get High Intent Leads.”
1. LinkedIn Networking:
As we all know, LinkedIn is a professional social network that connects professionals and others interested in furthering their careers. Connecting with professionals and companies is one of the most effective strategies to expand your profile network. From a B2B standpoint, businesses should work with other businesses that are interested in their products or services. And growing your network is similar to expanding your audience reach.
2. High Intent Sales Leads:
High Intent Sales Leads are nothing but the clients who have a high conversion rate or show genuine interest in our products or services. They won’t just browse our posts or advertisements; they will actively research and evaluate our offers. After evaluating, they show a clear inclination to engage with our business offering and develop an action suggesting they’re close to making a buying decision.
3. B2B Marketing Strategies:
The B2B marketing strategies play a vital role in a customized LinkedIn campaign that involves targeting businesses and professionals to achieve specific or unique business goals. Whereas the strategies include creating valuable content and engaging with the target audience to generate leads and drive traffic.
4. Account Based Marketing:
ABM is a smarter strategy in the marketing field that focuses on the specific account that has an interest in or needs your products or services. This account-based marketing is done based on geographical area, type of industry, and size of industry that you want to target. From this we collect and curate data, and we list it as TAL—Target Account List.
From the above points, we can conclude that a customized LinkedIn campaigns leveraging paid ads and networking gives a powerful strategy to generate high-quality intent leads and drive business growth. With these LinkedIn campaigns, businesses can effectively engage decision makers and build meaningful connections that can convert into opportunities.
Want to run LinkedIn campaigns on the business page but couldn’t be able to find the perfect B2B marketing agency. Don’t worry, ResoluteB2B is the ideal platform for customized LinkedIn campaigns. Because a well-executed LinkedIn strategy delivers the right prospects, resulting in enhanced brand visibility, stronger relationships, and higher conversion rates. To learn about B2B marketing strategies, visit our website, and for any info, contact us at info@b2bresolute.com.
