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Feb 22
ABM: Five-step process to kickstart your account-based marketing campaign
2021’s Demand Generation Benchmark Study states that 61% of B2B marketers invested in ABM or Account-Based Marketing in the past year. Moreover, as per the Information Technology Services Marketing Association (ITSMA), almost 81% of B2B marketers confirmed that implementing ABM strategies resulted in higher returns. Yet another study conducted jointly by ITSMA and ABM Leadership […]
