Account-Based Marketing Archives

08 Apr 25

Convert High-Value SQLs into AGs with ABM Strategies

Before diving into AGs, SQLs, or ABM strategies, let’s learn about account-based marketing. ABM is a tailored marketing approach that focuses on identifying and targeting high value leads by treating them as individual markets. To put it simply, account-based marketing prioritizes quality over quantity. It allows you to use time and resources on those clients […]

10 Mar 25

Role of a B2B Marketing Agency in Lead Generation

A B2B marketing agency can help boost lead generation. Many firms struggle to manage marketing leads without the help of these agencies. These agencies recruit potential clients using a variety of strategies, including content marketing, SEO, email marketing, PPC advertising, and account-based marketing. They also perform extensive research on the market to follow industry developments, […]

Discover the essential metrics to monitor in your Account-Based Marketing (ABM) strategy to ensure high-quality leads and successful campaigns.

17 Feb 23

Top 5 account-based marketing (ABM) metrics you should track!

Account-based marketing, also known as ABM for short, is a marketing strategy that allows marketers to get high-quality leads. It includes targeting a smaller number of accounts based on quintessential information such as their influence, contact information, designation, and many more. Once the list is narrowed down, the lead generation experts go ahead and contact […]

01 Aug 22

Boost the impact of your account-based marketing efforts with these top tips

B2B marketers are always looking to scale the impact of their account-based marketing or ABM marketing efforts, as it offers phenomenal results. 87% of marketers believe it outperforms all other tactics, and studies show that it offers excellent ROI too. With this in mind, take a look at 4 simple things that you can do […]

11 Feb 22

ABM: Five-step process to kickstart your account-based marketing campaign

2021’s Demand Generation Benchmark Study states that 61% of B2B marketers invested in ABM or Account-Based Marketing in the past year. Moreover, as per the Information Technology Services Marketing Association (ITSMA), almost 81% of B2B marketers confirmed that implementing ABM strategies resulted in higher returns. Yet another study conducted jointly by ITSMA and ABM Leadership […]

Account-Based Marketing

Convert High-Value SQLs into AGs with ABM Strategies

Top 5 account-based marketing (ABM) metrics you should track!

Boost the impact of your account-based marketing efforts with these top tips

ABM: Five-step process to kickstart your account-based marketing campaign

9 Best Practices for Personalized Email Marketing Outreach

Customized LinkedIn Campaigns: Expand Your Network & Get High Intent Leads

An Effective Demand Generation Funnel for B2B Companies

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