B2B Marketing Archives - Resolute B2B

02 Apr 25

Best B2B Marketing Strategies for High Intent Sales Leads

Before discovering about b2b marketing strategies for high intent sales leads, let’s know about what high intent sales leads are about. High intent sales leads are prospects who are interested in your products or services and have high intent of converting to buy the products or services. High intent sales leads are important because they […]

10 Mar 25

Role of a B2B Marketing Agency in Lead Generation

A B2B marketing agency can help boost lead generation. Many firms struggle to manage marketing leads without the help of these agencies. These agencies recruit potential clients using a variety of strategies, including content marketing, SEO, email marketing, PPC advertising, and account-based marketing. They also perform extensive research on the market to follow industry developments, […]

Discover the essential metrics to monitor in your Account-Based Marketing (ABM) strategy to ensure high-quality leads and successful campaigns.

17 Feb 23

Top 5 account-based marketing (ABM) metrics you should track!

Account-based marketing, also known as ABM for short, is a marketing strategy that allows marketers to get high-quality leads. It includes targeting a smaller number of accounts based on quintessential information such as their influence, contact information, designation, and many more. Once the list is narrowed down, the lead generation experts go ahead and contact […]

06 Jan 23

Top 7 ways to measure the efficacy of web development

An impressive website is a crucial part of the digital marketing strategy for every B2B organization. Hence, it is vital that your website be a success. There are two sides to a thriving website: web design and web development. The design is all about the look and feel of the website, while the development refers […]

02 Jan 23

How personalized omnichannel ends shopping boundaries?

A customer is central to any marketing campaign, and the customer experience drives changes to improve the strategy. Organizations across industries have understood the importance of customer experience. The key ingredient is delivering a personalized omnichannel experience. Let us look at some numbers: 71% of Gen Z have said that they expect a completely curated […]

20 May 22

Use interactive content to elevate B2B marketing

In 2022 and the years that follow, to beat your competitors and impress your target audience, you’ll have to create superlative content. Focusing on interactive content is one way to do this. Right off the bat, you can double engagement with this approach. Also, 79% of marketers opined that interactive content draws repeat visits. So […]

06 Jan 22

2021 B2B marketing trends that are still relevant in 2022

B2B marketing is evolving at a never-seen-before pace. And, a new year brings with it new trends. While these give you excellent cues about how you can alter your approach for the changing times, there are some old, tried-and-tested measures that should continue to be part of your strategy. Today we’re taking a look at […]

22 Sep 21

How COVID-19 Has Changed B2B Marketing

How COVID-19 Has Changed B2B Marketing The pandemic has undoubtedly had a significant, never-seen-before impact on all aspects of life. This includes businesses. While some of the impact was permanent and some of it was temporary, one thing is for sure—companies found themselves scrambling to adapt to the ‘new normal’ overnight. Today, let’s take a […]

B2B Marketing

Best B2B Marketing Strategies for High Intent Sales Leads

Top 5 account-based marketing (ABM) metrics you should track!

Top 7 ways to measure the efficacy of web development

How personalized omnichannel ends shopping boundaries?

Use interactive content to elevate B2B marketing

2021 B2B marketing trends that are still relevant in 2022

How COVID-19 Has Changed B2B Marketing

9 Best Practices for Personalized Email Marketing Outreach

Customized LinkedIn Campaigns: Expand Your Network & Get High Intent Leads

An Effective Demand Generation Funnel for B2B Companies

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