Lead Generation Archives

10 Feb 23

Want to make your customer the hero of your story? Here’s how!

Marketers have been updating their strategies to get more and more customers as the days pass by. The advent of technology has made things easier for both customers and marketers. But times have changed, and customers are becoming smarter. Your sales team cannot bombard them with multi-channel messages and expect a conversion. Your business might […]

03 Feb 23

How does lead management improve conversion rate?

Leads are the lifeline of any business. Conversions are what B2B businesses survive on. You can generate as many leads as possible, but if they do not convert to customers, then all your efforts are wasted. And that is why having efficient lead management in place is crucial. Lead management is all about providing your […]

27 Jan 23

Everything you need to know about B2B ideal customer profile!

Most B2B marketers believe that they can ace sales by having a fail-safe marketing strategy. However, industry experts disagree. They insist that before finalizing the strategy, you’ll need to identify and understand who the strategy is for—customers. This is where creating an ideal customer profile, or ICP, comes into play. In this article, we’ll help […]

09 Jan 23

Do you want to generate demand & leads? Use halo effect!

The Halo effect is a cognitive bias that drives a consumer towards a product or service. It tempts them to purchase due to positive responses to a related product/service, or even that of the seller. The effect arises due to the brand’s perception, and its loyal consumer base who contribute to the brand equity. From […]

02 Jan 23

How personalized omnichannel ends shopping boundaries?

A customer is central to any marketing campaign, and the customer experience drives changes to improve the strategy. Organizations across industries have understood the importance of customer experience. The key ingredient is delivering a personalized omnichannel experience. Let us look at some numbers: 71% of Gen Z have said that they expect a completely curated […]

27 Jun 22

Critical lead generation obstacles and how to overcome them

While most B2B companies require lead generation to thrive, marketers consider it to be a grueling challenge. In a study conducted by HubSpot, 61% of marketers opined that generating leads and traffic was their biggest hurdle. If you find yourself in the same predicament, fret not; we’re here for you. Providing lead generation services to […]

17 Jun 22

Demand generation vs. lead generation: 3 things you should know

Both demand and lead generation play an integral role in inbound sales, and B2B marketers typically use a combination of the two. However, the terms are often confused and used interchangeably. In this article, we are attempting to acknowledge the differences between these sales techniques and how best to use them. The aim is for […]

15 Apr 22

8 effective ways to drive traffic to your website

As a marketer, your prime objective will always be to gain more customers. And, website traffic has a huge role to play in this endeavor. The more traffic you are able to attract, the more people will become aware of your brand and your offerings. This increases chances of conversions. As simple as it sounds, […]

11 Apr 22

Looking for a lead generation and digital marketing partner? These 8 factors make us the perfect fit

As service providers, we know that making the decision to partner with an agency is never an easy one, especially when you’re looking for the best in the business to take care of digital marketing and lead generation for you. After all, there is a lot at stake. We also know that simply saying we’re […]

16 Dec 21

Pivotal lead generation trends you must capitalize on in 2022

Pivotal lead generation trends you must capitalize on in 2022 As we are on the precipice of 2022, there’s one thing you need to know about lead generation: Going forward, B2B lead generation via digital channels will outshine offline lead generation. While COVID-19 initiated the change, digital lead generation is gathering momentum and will only […]

Lead Generation

Want to make your customer the hero of your story? Here’s how!

How does lead management improve conversion rate?

Do you want to generate demand & leads? Use halo effect!

How personalized omnichannel ends shopping boundaries?

Critical lead generation obstacles and how to overcome them

Demand generation vs. lead generation: 3 things you should know

8 effective ways to drive traffic to your website

Looking for a lead generation and digital marketing partner? These 8 factors make us the perfect fit

Pivotal lead generation trends you must capitalize on in 2022

Create a killer webinar marketing strategy with 8 easy steps!

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

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