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Jan 23
Everything you need to know about B2B ideal customer profile!
Most B2B marketers believe that they can ace sales by having a fail-safe marketing strategy. However, industry experts disagree. They insist that before finalizing the strategy, you’ll need to identify and understand who the strategy is for—customers. This is where creating an ideal customer profile, or ICP, comes into play. In this article, we’ll help […]
