Page load speed
One in four visitors leaves a website if it takes more than four seconds to load. A poorly performing website can drive away visitors and reduce the conversion rate. Hence, determining the page load speed is vital, as is maintaining the right number.
Average session duration
A session is a set of interactions that a visitor has with your website. Average session duration denotes a visitor’s time on the website. People who spend more time on the site are more likely to convert. Taking measures such as making website content interactive, posting engaging blogs, providing easy navigation, having a chatbot available, etc, will streamline a visitor’s experience and increase their session length.
Average page views per session
This denotes the pages that a visitor views on average per session. Average page views per session, along with the metric discussed above, give you a better picture of how engaging your content is and if you’re able to hold the visitor’s attention. As already said, the higher the number, the closer you are to your goals.
Conversion rate
As per your business goals, your conversion goal could be webinar registration, email sign-ups, product purchase, service subscription, form completion, and others. Consider what goals matter to you the most, and ensure that your website entices people to do the same. Also, factor in the amount you’re spending per conversion and whether you’re getting the expected benefits.